Now the idea has developed to include link neighborhoods, sites who link to each other, and specific categories dealing with adult content, predatory lending, and certain pharmaceuticals. The idea of certain industries being put into bad neighborhoods is paralleling with the idea of karma.
In the world of SEO Google has made it bad karma to link to these type of sites. And that bad karma can reduce your search rankings if you promote them.
Published: March 9th am31 9:03am EthEST